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E Ink Announces Ink-In-Motion Kit

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

E Ink Corporation has introduced its Ink-In-Motion Design Kit. Ink-In-Motion is a flashing electronic display that combines the promotional effectiveness of motion with the visual appeal of ink-on-paper. The kit is a tool for marketers interested in using motion and simple animation to attract customers at the point-of-purchase, where most consumer purchasing decisions are made.
    
“We developed the Ink-In-Motion Design Kit in response to the thousands of inquiries we’ve received from marketers about how they can use our electronic ink technology to bring their messages to life,” said Mark Basler, vice president of E Ink’s direct drive division.

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